Privacy Policy


This Privacy Policy describes the policies and procedures of (hereinafter referred to as “5things”, “we”, “our” or “us”) on the collection, storage, usage and disclosure of your information on (the “Site”) and the services, features or content we offer (hereinafter referred to as the “Services”). Your information is received through various sources, including but not limited to: (i) entering your email address while subscribing to our Services; (ii) usage of our Services generally; and (iii) from third party websites and services. By using any of our Services, you acknowledge that you have reviewed this Privacy Policy and agree to be bound by terms and conditions regarding use of your information as described herein below in this Privacy Policy. We will ask for your consent before using information for a purpose other than those that are set out herein under in this Privacy Policy.
This Privacy Policy is –

This Privacy Policy is applicable towards the treatment of personal information (“Personal Information”), and other information described in this Policy, gathered when you are using or accessing the Services. This Privacy Policy also covers our treatment of any Personal Information that we might have to share with our business partners or third party service providers.

This Privacy Policy is not –

This Privacy Policy is not applicable to the practices of third parties that we do not own or control, including but not limited to any third party websites, services and applications. For e.g. you may use your account on social network services (such as Facebook, Twitter, Google, etc.) for liking, commenting, sharing in or through our Services. Please note that such social network services are operated by third parties and are not controlled by us. While we attempt to facilitate access only to those third party services that share our respect for your privacy, we cannot take responsibility for the content, privacy policies, or practices of those third party services. We encourage you to carefully review the privacy policies of any third party services you access.

We collect information like –

The information we gather enables us to personalize, improve and continue to operate the Services. We collect the following types of information from our users.

User Content – Some features of the Services allow you to provide content to the Services, such as written comments. All content submitted by you to the Services may be retained by us indefinitely. We may continue to disclose such content to third parties, as described in this Privacy Policy.

Contact Information – We may use your contact information such as email address, without further notice, to send you information about our Services, newsletters, respond to your requests, or facilitate your use of the Services. Such contact information like email address is however user generated. Just because you have accessed the Services, we will not use your contact information for any uses mentioned in this Privacy Policy. We will receive your contact information only after you choose to share the same with us for e.g. while subscribing to our newsletters.

Confirmation Communications – We may receive a confirmation when you open an email from us. We use this confirmation to improve our Services, including customer service.

Cookies – Cookies are pieces of text that may be provided to your computer through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit the Site, share our content, and otherwise use the Services through the Internet. We may use cookies and other automated data collection means to identify that your web browser has accessed aspects of the Services, the device you use to connect to the Services, or email or social media accounts that you use to share our content.

Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. We strongly recommend that you leave cookies active, because they enable you to take advantage of the most attractive features of the Services.

This Privacy Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer. For example, third party websites to which a link points may set cookies on your computer.

Log Data – Like many other websites, we receive log data when you interact with our Services for delivering our Services and track, customize and improve them. Log data may include information such as internet protocol (IP) addresses, type of browser, kind and version of operating system, date/time stamp, referring/exit pages, link click behavior etc.

We share the above information while –

Deriving statistical information – Generally, the Services automatically collect usage information, such as the number and frequency of visitors to the Site. We may use this data in aggregate form, that is, as a statistical measure. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use parts of the Services so that we can analyze and improve them. In addition, these third parties may share with us information about you that they have independently developed or acquired.

Communicating through Email – As part of the Services, you may occasionally receive email and other communications from us such as newsletters. Such communications will be sent for purposes important to the Services. We may use your email address to contact you for editorial purposes, to advise you of any changes to our Site, and to send you messages about our marketing partners’ products. You may choose not to receive our marketing emails by clicking on the unsubscribe link in the emails you receive from us. Please note that even if you opt out, we may continue sending you service-related information.

Dealing with Service Providers – We may use various third-party services to provide our Services and to understand the use of our Services. These third parties may have access to your information to the extent it is reasonably necessary.

Advertising – To support and enhance the Services, we may serve advertisements, and also allow third parties advertisements, through the Services. These advertisements are sometimes targeted and served to particular users and may come from third party companies called “ad networks.” Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms. We may engage with ad networks that are members or organizations or programs that manage the advertising privacy choices these ad networks offer consumers.

When you visit our Site or use our mobile applications or other Services, ad networks and other parties may collect information about your online activities over time and across different websites. We are not responsible for the privacy practices of these ad networks and other parties.

Disclosed information for our protection and protection of others – We also reserve the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce our Terms of Service, including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

Sharing information with your consent – In addition to the types of sharing Personal Information described above, we may share your information with third parties with your consent, by notifying you of the sharing and giving you the opportunity to prevent the sharing of your information.

You share the above information while –

The Services are designed to help you share information with others. As a result, some of the information generated through the Services is shared publicly or with third parties.

Posting or sharing – Some of your activity on and through the Services is public by default. This may include, but is not limited to, content you have posted or shared publicly on the Site or otherwise through the Services, such as written posts, comments, or other submissions by you to the Site. Please also remember that by choosing to provide Personal Information using certain public features of the Services, you make your information publicly available. User reading such information may use or disclose it to other individuals or entities without our control and without your knowledge, and search engines may index that information. We therefore urge you to think carefully about including any specific information you may deem private in content that you create or information that you submit through the Services.

You Elect to Share – You may access other Third Party Services through the Services, for example by clicking on links to those Third Party Services from within the Site. We are not responsible for the privacy policies and practices of these third party services, and you are responsible for reading and understanding those third party services’ privacy policies. This Privacy Policy only governs information we collect in connection with the Services.

If we update this Privacy Policy –

We reserve the right to revise this Privacy Policy at our sole discretion without prior notice and at any time. The latest Privacy Policy will be posted here. By continuing to use the Services after changes are made, you agree to be bound by the revised Privacy Policy. (Last updated on 23rd December, 2015)

Still have a question –

If you have any questions or concerns regarding privacy using the Services, please send us a detailed message to

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